Media & publishing
B2B publisher fixes inbox placement with DNS & mailbox hygiene
Newsletter revenue recovered after SPF, DKIM, and DMARC were aligned on Mukdi email hosting with dedicated IPs.
−70%
Spam placement (major ISPs)
+22 pts
Open rate recovery
48h
DNS cutover
Challenge
Gmail and Outlook bulk folders swallowed launches even though content was opt-in.
Solution
Mukdi mail ops rebuilt DNS authentication, warmed a clean IP, and separated marketing streams from transactional mail.
Outcome
Monetizable sends returned to primary inboxes without changing the ESP front-end.